When we say 'conscious curation', we mean it. Every item at Gingerfinch is selected with intention and alignment to our core values of sustainability, quality, integrity and longevity.
We Ask: Who Made This?
We love supporting small, independent brands who share our values, so this is the first thing we look for. Where possible, we visit makers and creators in their studio to chat to them about their work and philosophy.
We take the time to learn a brand’s story to find out why they make, as well as what they make, helps us ensure the brands we support are aligned with us, are sustainable and ethical.
Transparency is a key focus for us and we ensure our products are made fairly and in ethical conditions. Products that are mass-produced in a factory are rarely sustainable. Likewise, goods made in unethical workshops around the world are immediately ruled out.
If a brand doesn't talk about its manufacturing processes, we err on the side of caution and assume it's not made sustainably and therefore we don't stock their products.
Soko's unique manufacturing model enables artisans from all over Kenya to access the international market and increase their margin share from production.
We Ask: What Is It Made From?
We primarily source products made from sustainably-sourced materials; such as wood, recycled glass or metal (recycled anything, really), porcelain, organic linen or cotton. But we’ve found that for every ‘sustainable’ material there is often an ‘unsustainable’ component in the manufacturing process. For instance, organic cotton consumes huge amounts of water, and even sustainably sourced wood creates considerable carbon miles.
We try to overcome these tensions by stocking dual-use or products made from recycled materials as much as possible.
Chicago's Studio Herron weaves these stunning blankets from 100% recycled materials - upcycled cotton and recycled polyester.
We Ask: What Purpose Does It Serve?
Everything we curate has an intended function and solves a problem. Items must be as effective and efficient as they are beautiful. We eschew trends and unnecessary additions in favour of stylish simplicity and enduring design.
You won’t need or want to replace a Gingerfinch product. It will be passed down to generations rather than ever ending up in landfill.
LEFT: Hubsch Storage Jars are both useful and beautiful. RIGHT: Our very own Felt Placemats and Coasters not only look great, but they are ethically made, easy to care for, and as they are 100% wool, they can be used as trivets as well as coasters and placemats!