Take 5 With: Founder, Afternoon Pick Me Up

Take 5 With: Founder, Afternoon Pick Me Up

I was lucky enough to meet the fabulous Kate Hodolic from Afternoon Pick Me Up, Australia's number one healthy gift box company, at a business networking event last year. And needless to say, I totally adored her. We have quickly become great buddies and we decided to collaborate on a project together.

So, we launched the fabulous All About You Box. It's the perfect gift for the design savvy in your life: the ones with an eye for quality and their finger on the pulse. This box will help them feel special, unwind, and most importantly, will meet their discerning taste! The All About You Box is a curation of products from both our stores. Kate and I hand-selected each product as a little treat for your mind, body and home. It's pretty special, if I do say so myself.  

But enough about that - take a read of our Take 5 with Kate. I know you'll love her as much as we do.

Afternoon Pick ME Up Gingerfinch

All About You Box by Afternoon Pick Me Up + Gingerfinch

Tell us a Little about yourself:

I’m Kate, Creator of Afternoon Pick Me Up, an online gift store that brings together Aussie Made products to create ultimate gift boxes based on health, wellness and design. I began APMU in 2015, I had been sitting on the idea of the business for a few years after not being able to find just the right gift for a friend. At that stage there weren’t any ‘cool’ and beautiful gift options, just fresh flowers with a naff teddy bear!

"So, I created giftboxes that I would LOVE to receive and be proud of gifting too!"

I love working for myself and working with so many amazing brands to create something truly unique in the gift space! I love being able to create gifts that are really just a giant hug from one friend to the other. The art of gifting is a beautiful one, and while all our products are gorgeous and practical, they come secondary to the art of sending and receiving a gift and what that truly says from one person to another.

Our most popular products are our Nationwide Boxes, and particularly our Rose-heyyy! and Desert Blush boxes!

Afternoon Pick Me up

Rose Heyyy! Box by Afternoon Pick Me Up

How do you like to spend your downtime?

I’m a total extrovert, however slowly but surely, as I get older, I’m leaning toward the middle ground of introvert and extrovert. I’m a total home body and love nothing more than cooking a meal with my husband, cracking a bottle of red wine and snuggling up in front of Netflix, playing a game or chatting about life.

We also love having people in our home, and we’re often hosting people for dinner or parties, low key ones, with the fire pit going, some fun tunes and plenty of wine.

We love getting outside when the sun is shining, taking road trips and getting out of Melbourne, making the most of the amazing state we live in.

To unwind you’ll find me snuggled in a blanket with a good book, and a cup of tea, going to a Barre class or playing with my psycho of a kitten!

Afternoon Pick Me Up

Claude, Kate's beautiful kitten

What’s the favourite part of your home and why?

I love cosying up on the couch with my favourite thick knitted blanket that I got years ago, with a hot cup of tea or glass of wine and a good book, that or our cosy bed with the same blanket! I love climbing into bed at the end of each day too, the peace and relaxation that comes with snuggling in a warm bed and just unpacking our days together is just perfection and I treasure it so much!

What are 3 things you do to leave the earth in a better state than when you arrived?

We always make sure we are respectful of other peoples things, if we get lent things, we treat them as if they were our own. We love being able to lend people things that we own, and expect the same in return.

We recycle all our cardboard and plastic as well as compost all our fruit and veggies. We try and limit our plastic use as much as possible, always opting for reusable bags instead of plastic, and making sure we take keep cups as much as possible when getting a coffee!

And we think about each and every purchase that we make, and make sure that we ‘need’ something, we also make sure we use things to death before getting a new one and replacing it. 

Knowing what you know now, what advice would you give your 18-year-old self?

Great and hard question, I think the great thing about life is that you’re forever learning, at every different stage and season.

"I think that even if we told our younger selves what we knew now, we’d still have to go through everything we’ve been through to really learn." 

I’m stubborn and I know I learn by experience rather than people telling me something!

What's your superpower?

I’m a people person, I have a high level of emotional intelligence and can really read situations, body language, tone of voice and process them to make sure I am approaching situations in the best way possible. I bounce back quickly from confrontation because I’m an optimist, so can see the light at the end of the tunnel and the resolution at the end often a lot quicker than other people can.


Take a Look at our All About You Box - I know you'll love it as much as we do!

afternoon pick me up